‘SM Entertainment Co., Ltd.’ (hereinafter, “Company”) values customers’ personal information and complies with the Act on Promotion of Information and Communications Network Utilization and Information Protection. Through its privacy policy, the Company informs you of the purpose and method for which the personal information you provide is being used and what measures are being taken to protect personal information. If the company revises its personal information processing policy, it will notify you through the website's main screen and announcements.
[Personal Information Collected]
The Company collects the following personal information to provide customer consultation services effectively.
Personal Information Collected: Name, gender, email address, mobile phone number
[Purpose of Collecting and Using Personal Information]
Personal identification and audition application
[Retention and Use Period of Personal Information]
In principle, users' personal information is destroyed immediately once the purpose of collecting and using personal information is fulfilled. However, the following information will be kept for the specified period for the following reasons;
A. Reasons for retaining personal information according to the Company’s internal policy
Reason for preserving records of illegal use: Prevention of illegal use, retening period: 1 year
B. Reasons for retaining personal information according to related laws and regulations
If it is necessary to retain personal information according to the provisions of related laws, such as the Commercial Act and the Electronic Commerce Act, the Company keeps membership information for a certain period specified in the relevant laws. In this case, the Company keeps the information only to retain the information, and the retention period is as follows;
- Reason for keeping records related to consumer complaints or dispute resolution: Act on the Consumer Protection in Electronic Commerce, retention period: 3 years
- Reason for keeping records related to identity verification: Act on Promotion of Information and Communications Network Utilization and Information Protection, retention period: 6 months
- Reason for keeping visit records (communication confirmation data): Protection of Communication Secrets Protection Act, retention period: 3 months
● Other matters shall follow the Company's privacy policy.